Power Of Advertisement

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Power Of Advertisement

( by Aadesh Sharma )


An advertisement is a form of communication by which an audience to buy something or take some action regarding the products, services, or ideas. We see thousands of ads a day that appear to be promoting some of the other companies. It includes the name of the product or the quality of the product and how the product and services could benefit the customer. Nowadays, many companies are using advertisements to attract customers. Advertisement is required at every stage of the company with the help of advertising the company reaches a higher position. Some companies cast celebrities in their advertising ads so that more and more customer buys their product.

What is an Advertisement: When we watched our favorite movie or serial, there is much time we see ads in between them, this is called an advertisement.

A good advertisement always contains five different factors including a properly paid form, the nonpersonal representation, and the promotion of the product, a sponsor, and the ability to persuade.

According to the survey, a person reads more than two thousand advertising messages in a single day.

Important point of advertisement:-

·       Paid form:  Advertiser pays money to buy media slots by which they published their article.

·       Promotion tool: Advertise is an element to promote an organization.

·       One way communication: Advertising is one-way communication where brands communicate with customers through a different medium.

·       Brand exposure: We use advertising to increase brand exposure. Our priority is to provide all information about the brand to the customer.

·       Weasel word technique: In this technique advertisers don't say that they are better than others but they do not refuse.

·       Help in launching the new product. Every company uses advertising for their product promotion.

·       Provide knowledge to the customer: With the help of advertising, the customer gets information about the new products.

Awareness: Advertising provides awareness to the customer by which customers could choose the best product.

Better quality: Only branded companies advertise their product unbranded companies never advertise their product.

 

The Power Of Advertisement:-

·       Provide an easy introduction to a new product: During the last couple of decades, the entire world has gone a tremendous change in technologies. Every day we hear new technologies with the help of advertisements. New technologies have become a daily part of almost everybody life. With the help of advertisement now customer learn about new technologies and product which are available in the market

·       Increase in the sale: According to the survey, a good advertisement can improve the overall sale of any product or services y a total of 50%. This is a very large number that goes to show the kind of psychological efforts advertisements can have on the viewer.

·       Educate the consumer: With the help of the advertisement, the customer learns the new technology about any product. Advertisement help the customer gets to know which product is right, which product is wrong?. Customer can compare two product qualities with the help of advertisements. 

·       Provide employment opportunity: When advertisements are put into palace then the sales of any particular product or services jump up. This means that there is more demand for the product or services .in this condition people have got the opportunity to get the job.


Conclusion: An advertisement is a type of marketing or business communication that serves the main aim of improving the sale of any particular product. It provides knowledge to the customer for choosing the best product.

Advertisement can be more powerful, and some of how an advertisement can be powered are manipulating consumers to spend more money which is outside their budget, getting rid of small businesses.


Disclaimer:-

The opinions expressed in this article are the personal opinions of the author. The facts and opinions appearing in the article do not reflect the views of Light de Literacy and LDL does not assume any responsibility or liability for the same.






An NGO, run by group of socially active, determined & educated youths, aims to educate underprivileged children.

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